Green building is certainly a hot topic these days. For builders striving to reduce the environmental footprints of the homes they build, the process encompasses a wide range of materials, products and systems.

But does building green really mean anything to you as a homebuyer? You may recognize and perhaps even appreciate seeing the Energy Star label on windows and appliances, but what’s the tangible benefit of recycled-content drywall or certified wood doors to your daily life … and your pocketbook?

As a professional builder who is ready and able to respond to what our homebuyers want — including homes with better energy efficiency and indoor air quality — we also recognize that buyers need to see how our efforts impact them personally.

To that end, we strive to educate our clients about the various “green building” methods and materials we employ. Along with contributing to our planet, we approach this from the perspective of the practical benefits to our owners and their families.

Hidden Gems. The bulk of a comprehensive green building effort happens behind the finishes. Instead of touting the R-value of the attic insulation or the solar heat gain coefficient of the windows, we talk about comfort: no more drafty feelings by windows and doors; no more temperature differences between floors or rooms; the ability to walk around in your bare feet. Those benefits seem to resonate far better than any technical information.

Easy Recycling. We not only want to encourage but also help facilitate recycling household waste. So we increasingly provide convenient bins within the kitchen and laundry cabinets to make it easier to collect those items and get them to the curb and out of the landfill.

In that same vein, we have also installed handy compost bins in the kitchen to collect vegetable clippings and other organic matter that can be added to a larger compost pile or collector outside and used to improve soil for a vegetable or flower garden — allowing homebuyers to extend an interest in local produce and organic foods.

Breathe Easier. To help save energy and boost indoor comfort, green builders often use non-toxic paints, flooring, and other interior finishes — as well as ventilation systems — that improve the quality of the indoor air.

Rather than explore the world of vent fans and semi-gloss paint, we often phrase our efforts in terms that address allergies, respiratory problems, and other sensitivities that our homebuyers might suffer … and will appreciate not having in their new homes.

Future Green: Monitors and Electric Cars. While certainly not mainstream, in-home computer programs that allow homeowners to see and adjust their use of energy and water are great visual reminders of green building efforts that also help to optimize them.

Similarly, we’ve seen electric car chargers that run on the home’s electrical service (or even solar energy) that can accommodate all-electric or hybrid cars, allowing homeowners to conveniently serve that investment in sustainable living.

The bottom line is that builders often get caught up in the details and technical specs of green building; professional builders understand that to be truly beneficial, those efforts have to improve the quality of everyday life.

Whether it’s saving two cents on a gallon of gas or building your dream home, everybody wants a bargain.

Everyone loves a deal. No one likes paying retail.

If you are considering building a new home, now or over the next year or two, you face a number of difficult questions…

• Can I do better if I wait to build my home?
• Will interest rates go lower?
• Have home values bottomed or will there be further declines?

On the surface, it may seem as though the housing market has yet to begin climbing out the hole it fell into nearly three years ago. But we see a number of key indicators that point to some compelling reasons why now may be the time to get the best value for your home building investment.

Home Prices: Like the stock market, it is impossible to pick the bottom of the current housing market. No one can say with certainty that we’ve hit the absolute bottom. Like any market, supply and demand impact price. The inventory of older homes continues to dwindle. According to the Census Bureau, the US will add over a million new households each year. The current supply of new homes coming on line is nowhere near that number. As the demand for new homes rise, so will prices.

Interest Rates: We’ve already seen mortgage and construction loan interest rates inch up in 2011. They are likely to maintain that trend as the overall economy and demand for new homes continues to improve.

If you determine that interest rates are likely to go up, acting now can save money. Every quarter-point change in interest rates is equivalent to approximately $6,000 for each $100,000 borrowed over the course of a 30-year fixed-rate mortgage.

Materials and Labor Costs: We are in the middle of a commodity boom. The global demand for raw materials from countries like China and other emerging markets continue to put upward pressure on commodity prices. As the price of raw materials goes up, so do housing costs.

In addition, those manufacturers, suppliers, and trade contractors who are still standing after the housing bust did so by streamlining their operations and honing their costs of doing business. They are running very lean. In all likelihood, these companies will raise prices if there is an increase in demand for new housing.

Streamlined Operations: In order for our company to prosper during this difficult business cycle, we’ve had to sharpen our operations and systems, cut the fat out of our ledgers and operate on thin margins. As a result we are poised to meet our current demand with better processes, improved technology and lower overhead. Those efficiencies translate into lower costs for homebuyers willing to invest in a new-home project today.

If you can look past the headlines and scare tactics, you may realize that in these times, the best time to build a new home may be about to slip away.

Sadly, going "green" isn’t always about the environment or conserving energy. Companies in and out of the housing industry make claims that their products offer environmental benefits — such as fewer toxins, recycled content, or resource efficiencies — but fail to back them up with independent testing, quantified results, or other forms of verification.

In many cases, such claims are simply misstated or overstated in an effort to grab your attention and sell products. Words and terms such as "eco-friendly" or "environmentally sensitive," while catchy and conveying a certain benefit, have no true basis in fact.

In fewer cases, the claims are intended to deceive you; the company is simply jumping on the green bandwagon without the proper documentation and worse, little sincere concern for the environmental impact of its products. The goal is to cash in on the green movement, not contribute to it.

In both cases, the effect is called "greenwashing." It’s something we as professional builders confront all the time with our suppliers. And while it’s our job to ferret out true and impactful environmental claims from those that are greenwashed before we offer those benefits to you for your new-home project, we encourage our homeowners to take initiative and protect themselves, as well.

Here are some tactics you may find useful to avoid greenwashing:

• Ask questions! With a little digging online or perhaps on the phone with the manufacturer, you can discover the details of how a product is made and quantify its green claims. If there is recycled content, for instance, you should be able to find out how much and from what sources; if the product claims to save water, the amount of anticipated savings based on a baseline of use should be accessible.
• Look for a label. Not all sincerely green products are certified by a reputable third-party, such as the EPA’s WaterSense or the federal Energy Star programs (among several), but such labeling is a good (and easy) piece of the puzzle. These programs verify quantifiable claims made by the manufacturer regarding their environmental impact. If you see a label you don’t recognize, look it up online for more details and likely a list of certified products.
• Beware of hidden tradeoffs. Many products tout a narrow definition of an environmental benefit but with a tradeoff somewhere else, such as a product that uses recycled content but also contains or uses formaldehyde or adhesives that emit volatile organic compounds (VOCs). We also look at things like packaging, distance from the source (the closer the better), and manufacturing processes that ideally reduce the environmental impact of the product beyond a single green claim.
• Realize relevance. The use of bad stuff like lead (in paints), chlorofluorocarbons (CFCs, in refrigerants), asbestos (in insulation and roofing products), and arsenic (used to preserve wood products) has been banned for decades. Still, some manufacturers now tout them as a "green" benefit. Something that’s "lead-free" should be a given, not a sales pitch — and certainly not considered green.
• Trust your gut. Common sense is always a good gauge; if something sounds too good to be true, or at least overstated or exaggerated, check it out. If you get the runaround or the company can’t qualify its claims, find an alternative that satisfies your needs and goals.

As your builder, we consider it our responsibility to provide you with products and systems that perform as promised. Greenwashing gets in the way of that goal, while avoiding such claims helps deliver the environmental and resource efficiencies you expect and desire.

The term "green" is being increasingly applied as an easy way to identify products, including building materials and new homes, as having a better or smaller impact on the environment. That’s fine for marketing slogans and advertising headlines, but it’s also dangerous if the product (or house) isn’t truly sensitive to its environmental impact and is simply trying to ride the coattails of a sincere effort to lessen our carbon footprint. In those instances, intended or not, the term "greenwashing" comes into play. Simply, it refers to incomplete, insincere, exaggerated, or downright untrue promises made about a product’s environmental performance, with no real evidence to back it up.

As a professional builder confronted with "green" claims from a variety of building product manufacturers and some competitors, we are keenly aware of the threat that greenwashing can have on our credibility as a quality contractor. Click here for more information on the "top five ways we build green" at Durrett Interests. So, in our business, we make every effort to substantiate the claims made by our suppliers regarding reduced water use, recycled content, energy efficiency, and other performance characteristics that relate to creating a "green" building. How? Thankfully, the "green" movement within and outside of the building industry has spawned a wealth of independent, third-party companies that scientifically verify those claims with a battery of standards and test methods. When considering a product or system, we look for certifications from those entities, as well as specific performance information (such as the precise amount of energy the furnace claims to save) to give us confidence.

In addition, several local, state, and national "green" building programs, such as Energy Star, have cropped up to help us and other builders identify materials and methods that result in better-built homes. These programs not only serve as frameworks for higher-quality housing, but also refer to the independent verification programs, such as the EPA’s WaterSense (for low-flow plumbing fixtures), to give us greater assurance that we are truly building green. Even then, however, manufacturers and some builders may unintentionally misuse the certifications they earn from such testing or evaluation. For instance, there’s no such thing as an "eco-friendly’" or "environmentally-sensitive" product or house, two terms that have no scientific basis and smack of greenwashing.

Failing to go the extra mile to verify environmental performance claims can put us at risk of becoming greenwashers, too. It’s also our responsibility to surround so-called green products and systems with a quality-built house that effectively optimizes the energy use, water use, and durability of those products. That way, we can all feel good, and be confident in, your investment and our combined efforts to make the Earth a healthier place to live for us and future generations.

Green building, sustainability and high-performance homes are now part of the vocabulary of new home construction. We welcome the attention brought to these important issues. As professional builders, however, we take the subject with a grain of salt. Green building is a far more complex topic than that portrayed in the media. News spots or magazine articles typically focus on specific areas like insulated windows, high-efficiency furnaces, roof-mounted solar panels, or recycled-content flooring.

Certainly, those products provide measurable benefits in terms of energy savings and improved use of natural resources, but genuine green building is much more complex. A green builder uses a systematic approach to design, construction, and on-going operational durability in which the sum of the benefits are far greater than the individual components. A green builder also knows how to personalize the green building approach to each homebuyer’s needs and budget, carefully balancing the value that the client places on the benefits of green building as opposed to other choices available for new home construction.

It is true that all homes (and all buildings) leave an environmental "footprint." The materials we builders use in new construction use natural resources, such as trees and metal ores, even oil. The important goals of green building are to reduce the amount of natural resources required to build a house, and then to lessen the amount of energy used by the house. Energy efficiency over the life of the house further reduces the natural resources needed to produce electricity and natural gas.

To achieve those goals, we look for building materials, products, and systems that make the most (or best) use of every resource harvested while also performing better than traditional products. For example, an engineered beam uses smaller, fast-growing trees. Twice as much of each log can be used to make an engineered beam as compared with a comparably sized "glue-lam" beam created in a sawmill.  An engineered beam can also span longer, open spaces and resist warp better. A house that is free of even the smallest gaps does not waste energy.

Various green building certification programs are now available to help builders create more sustainable and resource-efficient homes. As we review them, however, we often find that the building practices we already have in place meet or exceed those standards. That’s good news for our homebuyers and owners because it means we’re already providing a high-performance home — i.e., a home with many green features — without adding to the cost or price. Of course, a client may choose to add additional features as budget, needs, and passion for the environment dictate.

With a systematic approach to green or sustainable building, we can build a new home that not only leaves as small an environmental footprint as possible, but also delivers convenience, comfort, safety, and a high level of value.

Does it seem to you that new homes are generally bigger than older ones? If so, your observation is correct. The average new home today is nearly 500 square feet (or 25%) larger than the average house built 20 years ago, and 12% larger than those built in the late 1990s.

However, mere square footage is not the primary reason why new homes are more spacious than their predecessors.

Homes are now designed to enhance the perception of larger space and to allow a variety of functions in the common areas of the home. Open floor plans, increasingly popular across all housing types, sizes and prices, create long views through the home and afford "shared" spaces that serve multiple needs.

The perfect example of this concept is the combination kitchen-eating nook-family room. An uninterrupted view from either end makes this space appear quite large as each "area" spills easily into the next. A kitchen island extended into the eating area, for instance, may serve as the family’s everyday dining area, homework or bill-paying center, or craft counter. In turn, that area transitions seamlessly into the family room where family members and guests can relax but stay in touch with activity and conversations in the kitchen — where the cook used to be isolated!

This perceived space is made even greater by a row of windows along the long wall of the room looking into the back yard. More windows may be located on the kitchen and/or family room end-walls.

These windows extend the long interior view even further to the exterior of the house, giving the illusion of more space inside. Extensive daylight — especially from three walls — also creates a more comfortable and energy efficient living space.

The benefits of the open plan kitchen-eating nook-family room are now being extended to include other rooms on the main floor of the house. Passageways from the living room and formal dining rooms to the more informal areas of the house are uninterrupted by doors to maintain the shared usage and long sightlines that create the feeling of spaciousness.

The open plan concept is taken to its extreme in floor plans that eliminate the distinction between living room and family room to create a "great room" that is entirely open to other areas of the house. Another variant, the loft-style house (born out of urban industrial warehouse space adapted to residential use) offers an open floor plan that is completely flexible in its use — and therefore appears to be the most spacious option of all.

Other design features that enhance perceived or actual space in new homes include the use of higher ceilings — most effective in large rooms where good proportion can be maintained — and greater access to usable outdoor living areas. Patios, decks and balconies fitted with furnishings, cooking and eating areas, pools and spas, and lounge areas with flat-screen TVs and fireplaces are a more recent and popular innovation in new homes that actually boosts a home’s practical footprint.

In summary, it is clear that design trends in new homes offer greater space and lifestyle flexibility. Existing homes, even those from a decade ago, cannot match the spacious look and feel of new homes.

The Mueller community has been designated as a LEED Silver Certified Plan from the U.S. Green Building Council (USGBC) through its LEED for Neighborhood Development pilot program, making Mueller the first community in Texas to achieve this status. At 700 acres, Mueller is the largest LEED-ND community to achieve any level of certification, more than double the acreage of the next largest community. Click here for more information.

Durrett Interests is proud to have helped Mueller earn this prestigious certification by building one of the first homes in Central Texas certified as LEED Platinum. The home is located at 4229 Camacho Street across from Mueller Lake Park and is currently listed for sale at $945,575.

Quote from Marshall Durrett in July 2009 Issue of Your Austin Address:

"We set out to create a parade home that was both noticeably livable and extremely sustainable, not just a ‘flash in the pan’ for the parade event. Quality of execution and durability of construction were very important in our project programming, providing our homeowner with a functioning building system for years to come. From the very beginning, with site selection, we insisted on a north-facing home site that would allow for the best quality day lighting from the large front windows of the home. Our home site also allowed for the inclusion of a three-kilowatt array of solar panels on the southeast roof plane, which has already offset our electricity usage by 25%. Not only did we achieve the same 5-star rating from Austin Energy Green Building as the other parade homes, but also ours was the only home to be rated for LEED Platinum. From an interior design perspective, the most rewarding feedback we received on our home from parade-goers was constantly and consistently that it ‘felt like home’ or ‘was very comfortable’ right when they walked across our front door threshold. We hope our home proved that contemporary design could still be very inviting, not just minimalist."

The parade home built by Durrett Interests at 4229 Camacho Street in Mueller was recently featured by EcoHome Magazine as one of their online case studies. Designed by Barley & Pfeiffer Architects and verified by Contects Consultants, the home earned LEED-Platinum, NAHB-Gold, and Austin Energy Green Building 5-Star Certification, plus Energy Star Qualification. Click here to view a PDF of the EcoHome case study or click here to view a slideshow of our parade home photos.

Durrett Interests recently obtained top ratings by the three most widely accepted green building programs in Austin for its parade home located at 4229 Camacho Street in Mueller. The ratings achieved by Durrett Interests for its parade home are LEED Platinum, NAHB Gold, and AEGB 5-Star. Additional certification was also obtained from Energy Star. The home features 3,266 square feet of living area and is currently listed for sale at $995,575.

"We are very proud that our parade home achieved such high ratings with all three of the most relevant green building programs in our area," said Marshall Durrett, president of Durrett Interests. "Our team did an excellent job of ‘planning their work and working their plan’ when it came to coordinating the three ratings. When we got the news that we had been rated LEED Platinum, we couldn’t stop smiling for three days."

The architecture of the home, designed by Barley + Pfeiffer Architects, maximizes its potential to respond to solar and climate considerations by locating a first floor screened porch on the prevailing breeze side of the home and a stair tower on the opposite side. This provides a passive thermal siphoning strategy for natural cooling and ventilation of the home. Sleeping areas are located upstairs with living spaces downstairs to allow for energy efficient zoning of air conditioning systems.

Notable green building features include advanced framing techniques, spray foam insulation, high efficiency air conditioning, energy efficient windows, low-VOC interior finishes, tankless hot water heater, dual flush toilets, and compact fluorescent light fixtures. Also included is a three kilowatt solar photovoltaic array on the southeast roofline of the home, which so far has offset energy consumption by 25 percent.

Chip Henderson and Elton Chessman with Contects Consultants of San Antonio performed the green building rating services for this project, which consisted of verification of construction durability measures and inclusion of prescribed green building features. Services provided by Contects also included testing of the home’s performance upon completion to verify that it was indeed built to the level of energy efficiency required by each green building rating program.

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