Sadly, going "green" isn’t always about the environment or conserving energy. Companies in and out of the housing industry make claims that their products offer environmental benefits — such as fewer toxins, recycled content, or resource efficiencies — but fail to back them up with independent testing, quantified results, or other forms of verification.

In many cases, such claims are simply misstated or overstated in an effort to grab your attention and sell products. Words and terms such as "eco-friendly" or "environmentally sensitive," while catchy and conveying a certain benefit, have no true basis in fact.

In fewer cases, the claims are intended to deceive you; the company is simply jumping on the green bandwagon without the proper documentation and worse, little sincere concern for the environmental impact of its products. The goal is to cash in on the green movement, not contribute to it.

In both cases, the effect is called "greenwashing." It’s something we as professional builders confront all the time with our suppliers. And while it’s our job to ferret out true and impactful environmental claims from those that are greenwashed before we offer those benefits to you for your new-home project, we encourage our homeowners to take initiative and protect themselves, as well.

Here are some tactics you may find useful to avoid greenwashing:

• Ask questions! With a little digging online or perhaps on the phone with the manufacturer, you can discover the details of how a product is made and quantify its green claims. If there is recycled content, for instance, you should be able to find out how much and from what sources; if the product claims to save water, the amount of anticipated savings based on a baseline of use should be accessible.
• Look for a label. Not all sincerely green products are certified by a reputable third-party, such as the EPA’s WaterSense or the federal Energy Star programs (among several), but such labeling is a good (and easy) piece of the puzzle. These programs verify quantifiable claims made by the manufacturer regarding their environmental impact. If you see a label you don’t recognize, look it up online for more details and likely a list of certified products.
• Beware of hidden tradeoffs. Many products tout a narrow definition of an environmental benefit but with a tradeoff somewhere else, such as a product that uses recycled content but also contains or uses formaldehyde or adhesives that emit volatile organic compounds (VOCs). We also look at things like packaging, distance from the source (the closer the better), and manufacturing processes that ideally reduce the environmental impact of the product beyond a single green claim.
• Realize relevance. The use of bad stuff like lead (in paints), chlorofluorocarbons (CFCs, in refrigerants), asbestos (in insulation and roofing products), and arsenic (used to preserve wood products) has been banned for decades. Still, some manufacturers now tout them as a "green" benefit. Something that’s "lead-free" should be a given, not a sales pitch — and certainly not considered green.
• Trust your gut. Common sense is always a good gauge; if something sounds too good to be true, or at least overstated or exaggerated, check it out. If you get the runaround or the company can’t qualify its claims, find an alternative that satisfies your needs and goals.

As your builder, we consider it our responsibility to provide you with products and systems that perform as promised. Greenwashing gets in the way of that goal, while avoiding such claims helps deliver the environmental and resource efficiencies you expect and desire.

A question we get all the time is "what’s your price per square foot?" The perception (or presumption), we assume, is that if you wanted to add or subtract a few square feet for whatever reason, you simply add or subtract that amount per foot from the price or cost of the house.

Simply, in our business, it doesn’t work that way. For us, it’s an impossible question to answer without a lot more information and detail, and one that can only be derived once the house is finished and all costs have been accounted for. Before that, it’s akin to asking, "How much does a vacation cost?" without first knowing where and for how long you plan to go, and by what mode of transportation, among other considerations.

The fact is, the details (and therefore cost) of every house — even those built on speculation by large-volume builders — is different, and the cost of your house is entirely up to you, not your builder. Only you know how much you can afford and what you want in your new home. It’s our job to apply our expertise and experience to finely detail your wants and needs and then build a home that meets (or ideally exceeds) those expectations while remaining within your budget.

That’s why it is so important to determine and then share your budget with us from the first moment you select us to build your home. Budget information should precede any talk of contracts or actual construction. Using the vacation analogy, we are like a travel agent working with you to plan a trip.

Still, the square-foot cost question persists. So, it might be helpful to understand what goes into or affects the cost (or ultimate price) of a new home to gain a better perspective on the question.

For instance, the costs of similarly sized homes can vary considerably due to their location (and even size and shape of the lot within the same neighborhood), the outline of the building, the type of and complexity of the foundation and roof, and many other construction and design characteristics that are not directly related to the square footage of the house.

In addition, costs including development impact fees and permits, or state and municipality mandated code requirements, can add from a few thousand to tens of thousands of dollars to the ultimate cost of a new home, regardless of size. Labor and material costs also can vary substantially based upon the time of year, availability and demand of building materials and workers, weather conditions, and the complexity of the project.

The list of variables goes on, and we’re happy to discuss them with you and explain how they might impact the cost of your new home. But, in our view, it’s short-sighted to ask us up-front what our homes cost per square foot, and certainly to base one of the most important decisions of your life on that metric alone.

Better, we think, to get a full understanding of our process and expertise and marry those skills with what you can afford and want and need in a new home to achieve your goals.

The term "green" is being increasingly applied as an easy way to identify products, including building materials and new homes, as having a better or smaller impact on the environment. That’s fine for marketing slogans and advertising headlines, but it’s also dangerous if the product (or house) isn’t truly sensitive to its environmental impact and is simply trying to ride the coattails of a sincere effort to lessen our carbon footprint. In those instances, intended or not, the term "greenwashing" comes into play. Simply, it refers to incomplete, insincere, exaggerated, or downright untrue promises made about a product’s environmental performance, with no real evidence to back it up.

As a professional builder confronted with "green" claims from a variety of building product manufacturers and some competitors, we are keenly aware of the threat that greenwashing can have on our credibility as a quality contractor. Click here for more information on the "top five ways we build green" at Durrett Interests. So, in our business, we make every effort to substantiate the claims made by our suppliers regarding reduced water use, recycled content, energy efficiency, and other performance characteristics that relate to creating a "green" building. How? Thankfully, the "green" movement within and outside of the building industry has spawned a wealth of independent, third-party companies that scientifically verify those claims with a battery of standards and test methods. When considering a product or system, we look for certifications from those entities, as well as specific performance information (such as the precise amount of energy the furnace claims to save) to give us confidence.

In addition, several local, state, and national "green" building programs, such as Energy Star, have cropped up to help us and other builders identify materials and methods that result in better-built homes. These programs not only serve as frameworks for higher-quality housing, but also refer to the independent verification programs, such as the EPA’s WaterSense (for low-flow plumbing fixtures), to give us greater assurance that we are truly building green. Even then, however, manufacturers and some builders may unintentionally misuse the certifications they earn from such testing or evaluation. For instance, there’s no such thing as an "eco-friendly’" or "environmentally-sensitive" product or house, two terms that have no scientific basis and smack of greenwashing.

Failing to go the extra mile to verify environmental performance claims can put us at risk of becoming greenwashers, too. It’s also our responsibility to surround so-called green products and systems with a quality-built house that effectively optimizes the energy use, water use, and durability of those products. That way, we can all feel good, and be confident in, your investment and our combined efforts to make the Earth a healthier place to live for us and future generations.

Green building, sustainability and high-performance homes are now part of the vocabulary of new home construction. We welcome the attention brought to these important issues. As professional builders, however, we take the subject with a grain of salt. Green building is a far more complex topic than that portrayed in the media. News spots or magazine articles typically focus on specific areas like insulated windows, high-efficiency furnaces, roof-mounted solar panels, or recycled-content flooring.

Certainly, those products provide measurable benefits in terms of energy savings and improved use of natural resources, but genuine green building is much more complex. A green builder uses a systematic approach to design, construction, and on-going operational durability in which the sum of the benefits are far greater than the individual components. A green builder also knows how to personalize the green building approach to each homebuyer’s needs and budget, carefully balancing the value that the client places on the benefits of green building as opposed to other choices available for new home construction.

It is true that all homes (and all buildings) leave an environmental "footprint." The materials we builders use in new construction use natural resources, such as trees and metal ores, even oil. The important goals of green building are to reduce the amount of natural resources required to build a house, and then to lessen the amount of energy used by the house. Energy efficiency over the life of the house further reduces the natural resources needed to produce electricity and natural gas.

To achieve those goals, we look for building materials, products, and systems that make the most (or best) use of every resource harvested while also performing better than traditional products. For example, an engineered beam uses smaller, fast-growing trees. Twice as much of each log can be used to make an engineered beam as compared with a comparably sized "glue-lam" beam created in a sawmill.  An engineered beam can also span longer, open spaces and resist warp better. A house that is free of even the smallest gaps does not waste energy.

Various green building certification programs are now available to help builders create more sustainable and resource-efficient homes. As we review them, however, we often find that the building practices we already have in place meet or exceed those standards. That’s good news for our homebuyers and owners because it means we’re already providing a high-performance home — i.e., a home with many green features — without adding to the cost or price. Of course, a client may choose to add additional features as budget, needs, and passion for the environment dictate.

With a systematic approach to green or sustainable building, we can build a new home that not only leaves as small an environmental footprint as possible, but also delivers convenience, comfort, safety, and a high level of value.

Modern housing may not have reached Jetson-level performance just yet, but a growing number of new homes today are prepared for ever-increasing amounts of automation and electronics — more than any existing or remodeled home can ever hope to be.

These homes, built during the last five years, are equipped with advanced wiring and cabling networks that enable the owners to add, reconfigure and accommodate more electronic systems and products — from security cameras to iPod docks — without extensive rewiring.

This type of network, in both its design and components, effectively "futureproofs" a home for new, low-voltage and cable-enabled consumer technologies. No one can predict the future, but a low-voltage home wiring scheme that provides a wealth of capacity (or bandwidth) together with flexibility of use goes a long way to anticipating consumer electronics to come.

Imagine, for example, that you want to link the personal computers in the house to a central printer in a home office. An advanced wiring system serving multi-port data, telecom, and cable outlets throughout the house allows the owners to plug in PCs anywhere and be connected. If you want to move a high-definition TV to another room or hook up a whole-house music system — and add or replace components within those and other networks — an advanced wiring system makes that flexible use easy.

The heart of a structured or advanced home wiring system is its design. In older homes, high-voltage electrical service is provided to every appliance, light fixture, outlet, and switch in what’s called a "daisy chain" configuration. There is no way to reconfigure the chain and its use without digging into the walls to rewire the house.

For a structured wiring scheme, each wire and cable is looped to a specific outlet and back to a centrally located service box — a design called a "home run." From that central panel, an owner or professional electrician can configure and reconfigure which wires serve which outlets and can add capacity without tearing up walls.

In addition, the advanced wiring system serves only products and systems that need low-voltage electricity, which includes the vast majority consumer electronics such as PCs, MP3 players, security systems, and high-def televisions. While high-voltage wiring continues to supply electricity to major kitchen appliances and general lighting, the low-voltage wiring and cable, supplies only the level of electricity that consumer products need to operate, thus reducing consumption and the cost of energy.

The meteoric growth of structured wiring systems in new homes and the "futureproofing" they provide, offer a clear distinction and immediate value for buyers considering whether to purchase a new home or buy or stay in an older home.

Remember the old center-of-the-ceiling light fixture? You entered a room, hit the wall switch, and a couple of light bulbs behind a semi-transparent plate shed general, flat light over the whole room. All features of the room, good and bad, got the same emphasis. There was enough light to avoid tripping over the dog, but not enough light to read by.

Things have changed. Lighting is now a sophisticated design element of the modern home, whether that home is traditional or contemporary in style. Every aspect of lighting — placement, function, control, style, energy-efficiency — has evolved to offer exactly what is needed in each room.

The thoughtful placement of lighting fixtures with specific function can make a dramatic change in a room. For example, instead of a big overhead fluorescent panel, new kitchens now feature task-specific fixtures such as recessed spot lights over the sink and other work stations, strip lights under wall cabinets, or dropped fixtures over work islands or eating areas. Other examples of task lighting include automatic bulbs in cabinets and pantries, up- and down-lights that showcase landscaping or artwork, and fixtures positioned to throw light on stair treads.

Lighting controls have also come a long way from the simple wall-mounted switch. Homeowners can program or manipulate lighting schemes to create custom ambiance for a casual dinner party or an intimate evening at home. Timers, remote controls, dimmer switches, and motion sensors enhance the flexibility, beauty and convenience of a lighting design using both wired and wireless technologies.

Besides increasing the technical sophistication of their products, lighting manufacturers have had to keep up with current styles and fashions. Pendants, wall sconces, chandeliers, and domed fixtures are available in an almost endless array of styles and finishes. In addition, lighting suppliers have developed a greater range of compatible fixtures to achieve a coordinated look for all lighting products in the house.

Security lighting has also grown in popularity in recent years. Inside the home, high tech wired and wireless timers can be programmed to create the illusion of activity while the owners are away. Outside, motion-activated lighting is a basic feature, especially at entries. Outdoor fixtures can highlight house numbers to assist emergency services. Lights in the garage and house can flash on and off as part of a security system that alerts neighbors or police of an unauthorized intrusion.

Outdoor light fixtures are increasingly powered by solar energy and light sensors to save even more electricity. Small photovoltaic cells are built right into path and landscape products to power them only at night. These systems require no wiring or current from another source, making them safe and easy to replace as needed. Homeowners enjoy the added convenience and beauty of outdoor lighting, whether or not they remember to turn them on or off.

Professional builders incorporate modern lighting design and products in their new homes, adding long-lasting value while enhancing style, convenience, comfort, security, and efficiency.

Today, simple respect and responsiveness seems to be more the exception than the rule – especially after the sale. How a homebuilder manages after-sale service, also called warranty service or call-backs, is a key indicator of the company’s overall professionalism and ability to meet (and ideally exceed) a homebuyer’s expectations.

The goal of the professional builder is to quickly and completely respond to and resolve issues that come up during the time a home is under warranty. As a critical part of providing great housing value and achieving customer satisfaction, professional builders encourage questions from homebuyers and respond to their concerns in a timely and respectful manner.

Typically, a builder’s warranty addresses specific issues with a home related to its structural components (such as the foundation and frame), basic electrical and other mechanical systems, and the quality of workmanship for a set time period. How a builder responds to warranty service inquiries varies depending on the policy offered and sold with the house: some are defined and managed entirely by the builder, while others are defined, at least in part, by independent agencies (such as an insurance company) and administered by the builder.

Specific warranty language and procedures benefit both the builder and the homeowner. Simply, a well-defined and properly communicated warranty service policy helps eliminate confusion about who is responsible for issues, concerns, and other call-back items that may occur in the first year or so of occupancy.

While there are specific differences among builders, a superior warranty service program includes:

• Documentation. A documented process for responding to call-backs and customer service inquiries creates a "paper trail" that ensures that questions and concerns are properly communicated, managed, and resolved. A professional builder will document the details of the warranty policy and keep track of inquiries, response time, and specific types of service calls from the first call to follow-up to ensure the homeowner’s ultimate satisfaction.
• Response time. Responding to a service call is more an issue of timing than time; the key is to understand which calls will be addressed immediately, and which may require or allow more time. No one likes to wonder if or when a call or email will be answered; if homeowners can depend on getting a reply from their builder within a reasonable (or better still, stated) time frame, chances are better that they’ll be satisfied with how the issue is resolved.
• Collective calls. Even if a builder responds to a warranty service call within a day or so, making a visit to the house to resolve a non-emergency situation may be timed to coincide with other scheduled work at the house. This "collective call" minimizes the number of times an owner needs to be at home to make the house available to the builder’s warranty service team. Of course, emergency calls demand immediate attention, but collective calls can be a more convenient and reliable way to address a variety of concerns or maintenance issues at the same time.
• Scheduled visits. Professional builders are becoming more proactive in how they address scheduled service and other routine maintenance work while a house is still under warranty. In many cases, a builder will schedule a visit and "walk through" (or tour) a new home within a month after occupancy. These visits are opportunities for homeowners to ask questions and for the builder to document or schedule service work covered by the warranty. Such visits also help builders refine their warranty service processes based on a homeowner’s feedback.

No builder follows exactly the same policies and procedures for warranty service, inquiries and incidents. Our goal as building professionals is to provide each client with the best new home buying and living experience possible. How builders refine and improve their after the sale process goes a long way toward delivering superior customer service and buyer satisfaction.

The concept of a "media room," as a space specifically devoted to home theater and audio systems, is more popular than ever. New home designers and builders, responding to the demand of their buyers, have incorporated media rooms into the floor plans of many new homes, all along the price spectrum. Such rooms are designed for comfortable television and movie viewing and are acoustically separated from the rest of the house.

Now, professional homebuilders and their design teams are responding to the evolution of media technology with new "media room" features.  These new, sophisticated spaces can incorporate multiple, flat-panel plasma or LCD displays for watching broadcast television, surfing the Internet, and playing video games. Also included — by client demand — are surround-sound audio, multi-port outlets and docks. These enable a wide range of consumer electronics, multipurpose furnishings and built-ins that suit both card and electronic game players.

Yes, the media room has become the "Gaming Room," again driven by homebuyer demand and a host of new (mostly electronic) toys. Builders are educating their buyers about the lifestyle advantages of including such a project and the value it adds to their property. Consider some of the special features that a true Gaming Room encompasses, all of which are easily accommodated in a new construction project:

• Acoustics. Sound transmission in or out of a gaming room can be disruptive. Builders incorporate products that block or deaden sound through the walls, floors, and ceilings. Special membranes and laminated drywall and plywood panels meet the need without adding a lot of extra cost, rendering the Gaming Room almost a separate acoustical zone within the house.
• Light and shading. Everyone enjoys natural light … except when there’s a movie playing. Windows are a prime consideration that maintain flexible use of the room when the house is sold. The home’s exterior appearance must be considered, as well. To create the optimal movie-watching experience, builders turn to motorized screens and draperies that smoothly draw across the windows. Controlled by remote devices or wall-mounted panels, such screens retract into the wall when not in use or disappear into a subtle housing to retain the room’s overall aesthetic design.
• Multiple displays.  One screen may not be enough in the modern Gaming Room. Though builders usually leave the purchase of consumer electronics up to the homebuyers after the house is finished, high-tech gaming rooms must be designed and wired to accommodate several displays and multiple signals. These may include satellite, wireless and wired Internet, cable, personal computers, and (don’t forget!) electricity.
• Seating, storage, and snacks. Like its media room predecessor, the new Gaming Room is a gathering place for family and guests, often engaged in multiple activities at the same time. Space for several zones of comfortable seating is very popular, as is built-in cabinet storage for all of the game players, audio and video equipment, and other components. Small kitchen setups, complete with sink, under-counter appliances, and counter work space, provide family and guests with additional convenience in this self-contained haven.

Media rooms are among the new wave of distinct, specialized areas within today’s new homes. The "Gaming Room" reflects the development of high-tech consumer electronics and the consumers’ desire to maximize enjoyment of these new toys. As a Professional homebuilder, we are equipped to suggest ways to create space for a Gaming Room and to deliver an amenity that satisfies every goal.

The Mueller community has been designated as a LEED Silver Certified Plan from the U.S. Green Building Council (USGBC) through its LEED for Neighborhood Development pilot program, making Mueller the first community in Texas to achieve this status. At 700 acres, Mueller is the largest LEED-ND community to achieve any level of certification, more than double the acreage of the next largest community. Click here for more information.

Durrett Interests is proud to have helped Mueller earn this prestigious certification by building one of the first homes in Central Texas certified as LEED Platinum. The home is located at 4229 Camacho Street across from Mueller Lake Park and is currently listed for sale at $945,575.

Quote from Marshall Durrett in July 2009 Issue of Your Austin Address:

"We set out to create a parade home that was both noticeably livable and extremely sustainable, not just a ‘flash in the pan’ for the parade event. Quality of execution and durability of construction were very important in our project programming, providing our homeowner with a functioning building system for years to come. From the very beginning, with site selection, we insisted on a north-facing home site that would allow for the best quality day lighting from the large front windows of the home. Our home site also allowed for the inclusion of a three-kilowatt array of solar panels on the southeast roof plane, which has already offset our electricity usage by 25%. Not only did we achieve the same 5-star rating from Austin Energy Green Building as the other parade homes, but also ours was the only home to be rated for LEED Platinum. From an interior design perspective, the most rewarding feedback we received on our home from parade-goers was constantly and consistently that it ‘felt like home’ or ‘was very comfortable’ right when they walked across our front door threshold. We hope our home proved that contemporary design could still be very inviting, not just minimalist."